Power to Grow
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Nonprofits rely on donations to operate, but most small nonprofits don’t have the opportunity to invest in fundraising in a meaningful way. Few of them have a person on staff dedicated to it, and often the costs associated with fundraising are disparaged as “overhead.” In other words: the very element that allows nonprofits to grow is seen as unnecessary.
Rebecca Serna, executive director of the Atlanta Bicycle CoalitionRebecca Serna, executive director of the Atlanta Bicycle Coalition
We think that’s backwards. At Mailchimp we want to give effective organizations the power to grow. So, we designed a program to do just that.
Power to Grow makes a significant, multi-year investment in high-impact nonprofits who are poised to grow. We aim to directly address the obstacles many small organizations face when building their fundraising programs.
That’s why Mailchimp provides grantees with flexible funding to make their first, full-time fundraising hire, and we partner with Purpose Possible to develop a custom strategy for their growth. The first two organizations participating in the pilot program are the Atlanta Bicycle Coalition and re:imagine/ATL.

Atlanta Bicycle Coalition

The Atlanta Bicycle Coalition is an organization dedicated to reclaiming Atlanta's streets as safe, inclusive, and thriving spaces for people to ride, walk, and roll.

We’ve been working together with them for years to help them achieve their vision of a safer future for all Atlanta residents. We were the first major corporate sponsors of Atlanta Streets Alive, and have loved watching the event grow from 100,000 participants each year to more than 300,000. We’ve also worked together on small, impactful projects like helping install bike repair kiosks at MARTA stations across Atlanta.


Mailchimp was re:imagine/ATL’s very first funder in 2015.

The organization, which creates platforms and pipelines for teens interested in creative media, has since leveraged Mailchimp’s support into an impressive collective of corporate and foundation support called The Alliance​. Mailchimp employees have volunteered repeatedly to help equip students to tell the stories that matter to them. More than one hundred of re:imagine/ATL’s students have gone on to internships, film school, and creative careers.

Filming video with Re:imagine/ATLFilming video with Re:imagine/ATL
We’re excited to help re:imagine/ATL and the Atlanta Bicycle Coalition with the Power to Grow. Their experience will help Mailchimp shape the program for future organizations looking to increase their impact.
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